By Manal Haddad
This booklet will supply distinct perception into the taking into consideration trendy shoppers in the direction of FMCG items. The e-book will spotlight the paradigm shift in purchaser attitude that has created demanding situations and possibilities for the twenty first century businesses. basic matters, dangers, and demanding situations can be regarded into to supply solutions to the 3 magical questions: what is replaced? the way to Adapt? and what is Next?
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21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad