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Download PDF by Katrin Weislowski: Case study – Corporate culture: Corporate culture as a

By Katrin Weislowski

ISBN-10: 3640743709

ISBN-13: 9783640743704

learn Paper (undergraduate) from the yr 2009 within the topic company economics - team of workers and corporation, grade: 2,3, The FOM college of technologies, Hamburg, language: English, summary: In strategic administration learn relatively the company tradition is a crucial and notable subject. within the present literature have crystallized innumerable techniques of the low-priced cultural learn. the company tradition chanced on specific allure as jap businesses acquired a fantastic export good fortune. relatively the western business international locations felt this all over the world enlargement as threatening. the common company tradition of the japanese businesses is the foremost to success.1 From this innumerable thoughts of company tradition have been built, which in part come to hold during this work.2 at the beginning company tradition is defined regularly and an important definitions are clarified. for this reason, an creation to the types and targets happens. The situation for a winning company tradition is the project assertion of a firm, that is defined within the next part. additional the dimension (section 2.4) is significant to the tradition, so one can outline the particular deviation from the pursuits scenario of the tradition and introduce measures. In part 2.5, the construction of a company tradition is defined. additionally this can be vitally important to behave target-oriented. the belief of the idea half types the good fortune of a company tradition, that's the main major part and in an effort to that the corporate may be promoted extra. After that follows the case with Google. at the beginning is given an summary of the corporate and its company tradition. eventually the innovation-oriented tradition of Google is defined, which resulted in the good fortune of the corporate. eventually the precis of the speculation half and the case Google takes place.
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1 Von der Oelsnitz, D. (2009): Die leading edge service provider, 2. überarbeitete Auflage, 2009
2 Pullig, okay. (2000): cutting edge Unternehmenskulturen, 1. Auflage, Rosenberger Fachverlag, 2000

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Case study – Corporate culture: Corporate culture as a critical success factor at Google by Katrin Weislowski


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